SHOT Show 2027: Show Info & Custom Booth Design & Construction in Las Vegas
SHOT Show 2027, the 49th edition organized by NSSF, runs January 19–22 at The Venetian Expo and Caesars Forum in Las Vegas. Exhibitors serving shooting sports, hunting, outdoor and law-enforcement markets need approved floor space, a practical stand layout and a build schedule suited to their assigned venue.
What Is SHOT Show 2027 and Why Does the Industry Attend?
SHOT Show is a business-to-business event, not a consumer exhibition. Its exhibit floors cover industry products and services including hunting and outdoor equipment, optics, accessories, apparel and law-enforcement or tactical equipment. Retailers, distributors, manufacturers, suppliers and eligible government professionals attend to assess products and business opportunities.
For exhibitors, the most useful question is which audience needs to see the products. A retailer comparing inventory has different priorities from a manufacturer sourcing components. Plan presentations and staffing accordingly.
Admission is restricted to eligible trade professionals and commercial buyers or sellers in the relevant industries. The general public cannot buy entry simply to visit. NSSF requires evidence of company eligibility and the attendee's employment or ownership connection, along with government-issued photo identification. Nobody under 16, including infants, may enter.
Exhibiting at SHOT Show 2027? Let's Build Your Booth in Las Vegas!
Get custom exhibition booth design, fabrication, and on-site installation support from Booth Fabricators. Turn your ideas into a standout exhibition space.
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How to Register, Buy Tickets & Apply for Exhibitor Space
SHOT Show 2027 is a trade-only event requiring approved visitor registration. Eligible retailers, distributors, manufacturers, and law-enforcement professionals can register through the official SHOT Show registration portal.
Visitor badge prices vary by category and NSSF membership. Retailer and distributor badges cost $45 for members and $225 for non-members, while non-retailer badges cost $175 and $350, respectively. Applicants must provide proof of industry eligibility. Check the official badge fees and admission requirements before registering.
Companies planning to exhibit can apply through the NSSF exhibitor application. Booth allocation is subject to organizer approval and availability. Confirmed exhibitors can access the exhibitor directory and floor plan to review their hall location and booth details before planning stand construction.
Design Your Exhibit Around the Assigned Venue
The SHOT Bridge connects Venetian Expo Level 2 with Caesars Forum, but venue-service arrangements differ. Freeman is the official service contractor; Encore handles specified technical work at each facility.
Before approving a design, ask your contractor to confirm:
- Usable footprint, open sides and sightlines.
- Product displays, meeting areas, storage and circulation.
- Electrical loads, internet, lighting and assigned service providers.
- Structural drawings, rigging and required approvals.
NSSF’s October 2026 guidance allows hanging signs only for qualifying island or peninsula booths of at least 400 square feet, subject to venue restrictions. A 3D render is not permission to build.
SHOT Show 2027 Exhibitor Move-In, Freight and Dismantling Guidelines
Freight can go to Freeman’s advance warehouse (December 14, 2026–January 8, 2027) or directly to the venue at an assigned target time. Allow for marshaling, unloading and material handling before installation.
The 2027 rules list selected Venetian hall move-in from January 12 and Caesars Forum from January 16; assigned freight times still apply. On January 22, Venetian move-out starts at 5:00 PM and Caesars Forum lists 4:00 PM, although labor access is restricted until 5:00 PM. Check this distinction before arranging crews.
Consult the Exhibitor Resource Center for current forms, freight labels, deadlines, service orders and product-display policies.
What to Check When Hiring a SHOT Show Booth Builder
Compare itemized scopes, not just renderings. Quotes should assign responsibility for fabrication, freight coordination, graphics, installation, handover and teardown. Separate contractor fees from organizer-controlled material handling, electricity and rigging.
International exhibitors should confirm remote artwork approvals and shipping milestones. Domestic brands may compare modular or rental options with custom builds. Every quote should reference current hall rules.
Custom SHOT Show 2027 Booth Design & Construction Service in Las Vegas
Planning to exhibit at SHOT Show 2027? Booth Fabricators provides custom exhibition stand design, booth fabrication, modular displays, and rental booth solutions for exhibitors in Las Vegas. Whether you need a premium custom-built stand, an interactive product display, or a practical meeting space, our team helps turn your exhibition requirements into a functional, brand-focused booth design.
As experienced trade show booth builders and exhibition stand contractors in Las Vegas, we offer end-to-end support covering 3D booth design, custom fabrication, branded graphics, freight coordination, on-site installation, supervision, and dismantling. Our Las Vegas facility and local installation network help coordinate construction schedules, venue logistics, and booth handover requirements.
Every booth is planned around your allocated space, product presentation needs, budget, and applicable SHOT Show venue guidelines. From the initial design concept to final installation, we focus on delivering an exhibition space that supports meaningful buyer interactions.
Share your booth dimensions, hall location (if confirmed), design preferences, and estimated budget. Request a free 3D exhibition booth design and quotation from Booth Fabricators to start planning your SHOT Show 2027 participation
SHOT Show 2027 FAQs
When is SHOT Show 2027?
The main exhibition runs Tuesday, January 19, through Friday, January 22, 2027. Exhibit hours are 8:30 AM–5:30 PM on Tuesday–Thursday and 8:30 AM–4:00 PM on Friday.
Where will SHOT Show 2027 take place?
It will be held at The Venetian Expo, 201 Sands Avenue, and Caesars Forum, 3911 Koval Lane, in Las Vegas, Nevada. The venues connect through the SHOT Bridge.
Who organizes SHOT Show?
The National Shooting Sports Foundation (NSSF), The Firearm Industry Trade Association, owns and operates SHOT Show. Its official website provides event schedules, exhibitor resources and participation information.
Who can attend SHOT Show 2027?
Admission is limited to eligible shooting, hunting, outdoor and related law-enforcement trade professionals. Attendees must provide required professional documentation and government-issued photo identification. People under 16 cannot enter.
How do I register, and is admission free?
Use the official registration and badges page. Registration is open, but approval depends on eligibility. Check the official system for your applicable badge fees; free admission should not be assumed.
How do exhibitors book space and obtain setup rules?
Apply through NSSF's new exhibitor page or your returning-exhibitor account. After approval, use the Exhibitor Resource Center for venue-specific forms, freight targets, deadlines and technical requirements.