SPOGA Horse 2027

SPOGA Horse Cologne 2027: International Trade Fair for Horse & Rider Products

SPOGA Horse 2027 is an international B2B trade fair for the equestrian industry, taking place from 30 January to 1 February 2027 at Cologne Exhibition Center in Cologne, Germany. Organised by Koelnmesse GmbH, the exhibition brings together suppliers and trade buyers across riding apparel, saddlery, horse care, stable equipment and related services. It provides an opportunity to compare products, meet suppliers and explore developments affecting equestrian retail and professional horse businesses.

What is Spoga Horse?

Spoga Horse connects equestrian product manufacturers and service providers with businesses that buy, distribute and use their products professionally. Its coverage extends from horse and rider clothing to equipment used in everyday horse care, training and stable management.

The exhibition’s principal product worlds include:

• Clothing for horses and riders.
• Equestrian accessories.
• Horse care, health and feeding.
• Saddlery and leather goods.
• Stable, pasture and transport products.

Alongside product sourcing, the event combines industry content and networking. Established formats include THE STAGE, FASHION WALK and the TOP INNOVATIONS awards. Visitors should check the published programme before planning around individual sessions or presentations.

For historical context, the organiser reported approximately 460 exhibitors from 33 countries and more than 9,000 trade visitors from 79 nations in 2026. These are previous-edition results, not confirmed attendance figures for 2027.

Our Latest Work

spoga horse 2027 Dates, Venue & Timings

The exhibition runs from Saturday to Monday. All opening hours below are local Cologne time.

Monday closes earlier for visitors, so schedule longer supplier meetings accordingly.

The organiser identifies the North Entrance for visitors to spoga horse and spoga dog 2027. Check the event hall plan when arranging your arrival.

Visitor Registration and Stand Booking for spoga horse 2027

Visitors: Use the official ticket information page for purchasing instructions and ticket-code redemption. The organiser explains how tickets can be accessed through the event app or downloaded from the order confirmation.

Exhibitors: Applications for 2027 are available through the official exhibitor application page . Exhibition-space booking and allocation are handled by Koelnmesse. Stand design and fabrication are separate arrangements made around the confirmed space and participation requirements.

spoga horse 2027 Exhibitor List

The official website already highlights selected 2027 participants, including ARIAT, Bates Saddles, Horseware, LeMieux, Pikeur Eskadron and Waldhausen.

However, the site’s exhibitor-search navigation was still labelled “Exhibitors 2026” when checked. Treat the highlighted 2027 brands as a preliminary selection, rather than a complete directory. Confirm the edition shown before using exhibitor listings to arrange meetings or identify stand numbers.

spoga horse 2027 Ticket Price & Visitor Entry

The organiser’s published 2027 admission fees are:

• Day ticket: €47.
• Season ticket: €85.

Entry is restricted to trade visitors, and Koelnmesse may check professional eligibility. Confirm the applicable prices and conditions through official ticketing before purchasing.

Who Should Attend spoga horse 2027?

The organiser’s admission categories include:

• Specialist equestrian retailers and retail buyers.
• Wholesalers, importers and exporters.
• Online retailers and other trade businesses.
• Industry associations and institutions.
• Professional riders, trainers and breeding businesses.
• Veterinarians, equine physiotherapists and farriers.

Attendance should relate to a professional or business interest in the sector.

What Exhibitors Can Expect at SPOGA Horse

Prepare your presentation around how buyers evaluate equestrian products. A saddlery collection needs stable display supports and space to inspect workmanship. Riding apparel benefits from organised size and colour ranges, accessible samples and suitable lighting.

Horse-care brands should make packaging, intended use and product information easy to compare. Digital suppliers should plan reliable screen demonstrations and space for individual conversations.

Keep a meeting area available for discussions about wholesale pricing, distribution territories, minimum orders and delivery schedules. A useful enquiry record should capture the buyer’s business, product interests and agreed next step.

Getting to spoga horse 2027 and Where to Stay

Rail: Köln Messe/Deutz station is beside the exhibition grounds. Plan your onward walking route around the designated North Entrance.

Air: Cologne Bonn Airport is the local airport identified in the organiser’s travel guidance. Check current connections for your arrival date.

Accommodation: The organiser warns of increased hotel demand during SPOGA Horse 2027 because of parallel events. Reserve accommodation early and consider well-connected areas around Cologne.

Before travelling, check your ticket, meeting schedule and the latest entrance information.

Bringing Your Equestrian Brand to SPOGA Horse 2027

An equestrian exhibition stand needs to accommodate product inspection, sample handling and buyer conversations within the available floor space. Plan where visitors will stop, how staff will demonstrate products and where spare stock will be stored.

Booth Fabricators supports exhibitors with stand planning, design, fabrication and on-site execution. The brief can account for saddle displays, apparel rails, product shelving, demonstration screens and meeting requirements.

For Germany projects, installation and venue coordination are managed through approved local partners where required, under dedicated project management. Start with your confirmed stand allocation, product dimensions and commercial objectives so the proposed design reflects what your team needs to achieve.

Exhibition Stand Design and Build Support for spoga horse

Booth Fabricators can coordinate:

• Stand concepts and 3D visualisation.
• Custom fabrication and modular options.
• Brand graphics and product-display elements.
• Lighting and electrical coordination.
• Logistics, installation and dismantling.
• Project management through venue handover.

Explore our custom Messestand design and exhibition stand construction services in Germany to discuss the scope for your allocated space.

Exhibition Projects from Our Portfolio

Booth Fabricators’ published project examples include a 28 sqm stand for Doggo Paradiso at SUPERZOO 2026 in Las Vegas and an 83 sqm stand for SMPP at Eurosatory 2026 in Paris. These illustrate work in an adjacent animal-products sector and a European exhibition setting. Ask for examples that match your display requirements and stand size when assessing a proposal.

Stand Preparation and Build-Up Dates for spoga horse 2027

Confirm stand dimensions, open sides, display loads, sample storage, meeting capacity, power requirements and production-ready artwork. Assign responsibility for technical submissions, freight and installation access.

The official 2027 schedule lists build-up from 26–29 January, finishing at 6:00 p.m. on 29 January. Dismantling starts at 5:00 p.m. on 1 February and ends at 6:00 p.m. on 3 February. Confirm the daily access windows and transport arrangements before booking crews.

Share Your Stand Brief with Booth Fabricators

Share your stand size, open sides, product list, budget and branding brief with Booth Fabricators to request a free 3D Messestand concept and detailed quotation. Agree the proposal timeline and project scope with the team so design, production and installation can be planned around your confirmed exhibition space.