Toy Fair New York 2027

Toy Fair New York 2027: Discover the 121st Edition of the International Toy Fair

Toy Fair New York 2027 takes place February 20–23, 2027, at the Jacob K. Javits Convention Center in New York City. Organized by The Toy Association, the 121st edition brings together toy manufacturers, retailers, buyers, inventors, licensing professionals and industry media.

The four-day exhibition focuses on toys, games, educational play and new product development. It is a trade-only event, so visitors must meet the organizer's professional admission requirements.

Toy Fair 2027 at a Glance: Everything You Need to Know

Daily exhibition hours:

• Saturday, February 20: 10:00 AM–6:00 PM
• Sunday, February 21: 9:00 AM–6:00 PM
• Monday, February 22: 9:00 AM–6:00 PM
• Tuesday, February 23: 9:00 AM–4:00 PM

All times are local New York time (EST).

Explore Toys, Games and Product Innovations at Toy Fair 2027

Toy Fair brings together established toy companies, emerging brands and product developers presenting merchandise for retail, distribution and licensing.

The exhibition covers a broad range of categories, including:

• Educational and STEM toys: Learning games, science kits and early-development products.
• Games and collectibles: Board games, puzzles, action figures and licensed collectibles.
• Infant and preschool products: Age-appropriate toys, plush characters and early-learning play.
• Electronic and interactive toys: Technology-enabled play products and connected experiences.
• Creative and outdoor play: Arts and crafts, hobby products, construction sets and outdoor activities.

Visitors can discover new product lines, compare potential suppliers and discuss wholesale distribution opportunities.

The event also features Toy Fair University, with educational sessions covering industry trends, retail strategy and licensing. The Launch Pad showcases newer exhibitors, while Creative Factor provides programming for inventors and designers.

Who Should Attend Toy Fair New York?

Toy Fair is relevant to toy retailers, e-commerce buyers, wholesalers, importers, distributors, licensing professionals, product developers and qualified media representatives.

Buyers can use the event to compare merchandise and meet manufacturers. Product designers and inventors can explore potential commercial partnerships, while licensing professionals can connect with companies developing entertainment-related products.

Visitors can research participating companies through the official Toy Fair 2027 exhibitor floor plan before arranging meetings.

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Toy Fair New York 2027 Registration and Ticket Information

Visitor registration is open for qualified trade professionals. Registration must be completed online; there is no on-site registration at the Javits Center.

Approved retailers, distributors, importers, wholesalers, sales representatives and press representatives qualify for complimentary admission. Other professional categories may have registration fees.

For nonmember trade guests, the organizer lists these 2027 rates:

Trade guests and other applicants must provide appropriate business credentials. Admission is subject to approval, and attendees collect their badges at the venue.

Consumers cannot attend. Visitors under 18 are generally prohibited, with limited organizer-approved exceptions.

Register for Toy Fair New York 2027

How Toy Brands Can Apply for Exhibition Space at Toy Fair 2027

Toy manufacturers, game publishers, educational product companies and other eligible businesses can apply to exhibit through The Toy Association.

First-time exhibitors must complete the organizer's application process. Returning exhibitors can access the appropriate application through their existing exhibitor account.

First-Time Exhibitor Application

Returning Exhibitor Information

Exhibition space allocation, participation agreements and official booth assignments are handled by the organizer. Booth design, fabrication and installation are separate arrangements made after space requirements are established.

Getting to the Javits Center in New York

The Jacob K. Javits Convention Center is located on Manhattan's West Side, near Hudson Yards.

Visitors traveling by subway can use the 7 train to 34th Street–Hudson Yards. The M34 crosstown bus also serves the surrounding area.

Travelers arriving through Penn Station can connect to local transportation. International visitors can access New York through JFK, LaGuardia or Newark airports.

Check your badge confirmation for the appropriate check-in location and allow time for credential collection before entering the exhibition halls.

From Booth Installation to Dismantling: Toy Fair 2027 Exhibitor Schedule

The official 2027 Exhibitor Kit includes booth construction rules, freight instructions, contractor documentation and move-out procedures.

Important: February 16 access applies only to assigned Level 3 areas. Freight deliveries and installation access depend on the exhibitor's allocated target time.

Move-out continues on February 24 for Levels 1 and 3, and February 25 for designated Level 3 booths. Carrier check-in and packing deadlines vary by hall and booth size.

Exhibitors should consult the Toy Fair 2027 Exhibitor Kit for their specific requirements.

Preparing Product Displays and Demonstration Areas

Toy exhibitors should consider how buyers will examine, handle and compare products throughout the show.

• Arrange merchandise into recognizable product families or age categories.
• Provide practical demonstration space without obstructing visitor movement.
• Plan secure storage for samples, inventory and packaging materials.
• Confirm lighting, power and AV requirements before submitting service orders.
• Check booth dimensions, open sides, display-height restrictions and freight targets against the official exhibitor documents.

These preparations can help exhibitors organize product presentations while meeting the event's operational requirements.

Custom Exhibit Displays and Rental Solutions for Toy Fair 2027 In New York

Exhibitors planning product launches or interactive demonstrations may require custom displays, organized product presentation areas and coordinated installation.

Booth Fabricators provides custom trade show booth design, modular and rental display options, 3D visualization, graphics production, AV integration and installation coordination for exhibitions in New York.

With company-reported experience spanning more than 15 years and over 1,200 completed booths worldwide, the team supports projects from initial design through logistics planning, installation and dismantling. New York installation support is coordinated with local partners and applicable venue service providers.

Explore our trade show display design and fabrication services in New York or review our exhibition booth portfolio.

Planning Your Toy Fair 2027 Display? Request a Free 3D Booth Design

Share your booth dimensions, open sides, product categories and demonstration requirements. Booth Fabricators can prepare a free 3D exhibition booth design proposal and quotation based on your brief.