WTM LONDON 2026

WTM London 2026: Event Information & Trade Show Booth Design

World Travel Market London (WTM London) 2026 will take place from 3–5 November 2026 at ExCeL London in London, United Kingdom. The three-day travel and tourism trade event brings together destinations, travel companies, buyers, technology providers, hospitality businesses and industry decision-makers from international markets. WTM London is organised by RX and combines business meetings, destination sourcing, industry networking, conference content and the expanding travel-technology sector.

Exhibiting at WTM London 2026? Booth Fabricators can support your stand design, fabrication and on-site execution requirements.

Inside World Travel Market London 2026

WTM London is an international meeting point for the global travel trade, designed around sourcing, business development, partnerships, networking and industry learning. Participants span destinations, accommodation, airlines and transport, tour operations, travel agencies, destination management companies, travel technology and other tourism-related services.

The 2026 edition also places greater emphasis on technology. WTM Travel Tech is being presented as a dedicated co-located event focused on technology used across travel distribution, operations and customer experience. Current WTM programming also covers subjects such as sustainability, experiential travel, event-led travel and wider changes affecting the global tourism sector.

WTM's website currently highlights participation from 180+ countries, 4,000+ global exhibitors, 5,500+ buyers and 46,000+ attendees, giving visitors access to a broad international mix of travel suppliers and decision-makers.

Who Can Benefit from Attending WTM London 2026?

WTM London is primarily relevant to professionals who buy, sell, distribute, market or develop travel products and services.

Typical attendees include:

• Travel agents and online travel agencies
• Tour operators and wholesalers
• Destination management companies
• Tourism boards and destination organisations
• Hotel and accommodation groups
• Airlines, cruise lines and transport providers
• Corporate and business-travel professionals
• Travel technology buyers and suppliers
• Experience and attraction providers
• Senior travel-industry buyers
• Tourism ministers and public-sector representatives
• Travel media, journalists and industry influencers

WTM also operates dedicated attendee categories for trade visitors, approved buyers, media, ministers and other eligible groups. Buyers use the event to source products, meet suppliers and discuss commercial opportunities, while trade visitors attend for networking, industry knowledge and business development.

Exhibitor Opportunities at WTM London 2026

WTM London is heavily focused on business conversations. Exhibitors can expect to meet travel buyers, intermediaries, media and industry partners looking for destinations, accommodation, transportation, travel technology and other tourism products. The official event also provides an exhibitor directory, conference programme, networking activity and meeting opportunities.

For a travel or tourism brand, that makes the physical stand more than a branding backdrop. The layout should support short introductory conversations as well as longer buyer meetings.

Tourism boards may need strong destination imagery and multiple meeting points. Hotel groups and DMCs may prioritise hospitality-style seating and presentation screens. Travel-tech exhibitors often require live demo stations, power access, screens and concealed cable management. Airlines, attractions and destination brands may need large-format visual storytelling that can be understood quickly from the aisle.

Planning Your Visit to WTM London 2026

Registration

Visitor registration for WTM London 2026 is currently open through the official event website. WTM offers different ticket categories, including visitor, buyer, media and minister access, with eligibility or approval requirements applying to some categories. Attendees should check the live registration page before booking because ticket conditions and pricing can change.

Getting to ExCeL London

WTM London is being held at:

ExCeL London Royal Victoria Dock, 1 Western Gateway, London E16 1XL, United Kingdom

The official WTM travel guidance directs attendees using the DLR to Prince Regent station for the East Entrance. ExCeL is also served by the Elizabeth line, and WTM notes direct Elizabeth line connections from Paddington and London Heathrow via central London.

For visitors arriving by air, London City Airport is the closest airport to ExCeL London, located less than a mile from the venue according to WTM's official travel information.

Parking

During World Travel Market, WTM states that the ExCeL London Orange Car Park is available to pre-booked customers only, so visitors intending to drive should arrange parking before travelling to the venue.

Plan the Show Floor Before Arrival

WTM publishes an event floorplan covering geographical regions, stages and other show areas. Visitors with scheduled meetings should review the latest version shortly before the event rather than relying on an older floorplan, because locations can be updated as the show approaches.

Planning to Exhibit at WTM London 2026?

Companies exhibiting at WTM London need a stand that can support several activities at the same time: attracting passing visitors, communicating a destination or product clearly, hosting buyer conversations and giving staff enough space to work during three busy show days.

The right layout depends on what you are selling. A tourism board hosting several regional partners will have different requirements from a travel-tech company demonstrating software or a hotel group scheduling pre-arranged buyer meetings.

Stand planning should therefore begin with the commercial objective and expected visitor journey rather than decoration alone.

Exhibition Stand Support for WTM London

Booth Fabricators provides exhibition stand support covering 3D concept development, custom and modular stand design, fabrication, graphics, lighting, project coordination, installation and dismantling.

For international exhibitions, the planning process should account for the approved floorplan, open sides, meeting capacity, display technology, graphics, storage requirements and the organiser or venue rules applicable to the specific stand.

Exhibitors that require broader support can explore Booth Fabricators' exhibition stand design and build services.

Our Experience Delivering International Exhibition Stands

Booth Fabricators' published portfolio states that the company has 15+ years of exhibition experience, 1,200+ booths delivered across 12+ countries and work for 700+ brands. Its company profile also lists supervised installations at international venues including ExCeL London.

Recent international portfolio examples include an 83 sqm stand for SMPP at Eurosatory 2026 in Paris and a 28 sqm stand for Doggo Paradiso at SUPERZOO 2026 in Las Vegas. The company also lists offices and production operations across locations including Bengaluru, Delhi, Mumbai and Dubai.

Our Work Portfolio

Key Booth Requirements to Confirm Before WTM London

Before stand production begins, exhibitors should confirm:

1. Final stand dimensions and open sides — work from the organiser-issued floorplan rather than provisional measurements.
2. Primary stand objective — buyer meetings, destination promotion, product demonstrations, lead generation or a combination.
3. Meeting capacity — estimate how many conversations need to happen simultaneously.
4. Screens and demonstrations — travel-tech and digital-product exhibitors should confirm screen positions, power requirements and demo stations early.
5. Brand and destination assets — supply approved logos, campaign artwork, destination photography and video in production-ready formats.
6. Storage — plan space for bags, brochures, staff belongings and operational material without cluttering visitor areas.
7. Electrical and lighting requirements — confirm screens, charging points, illuminated branding and other powered elements before fabrication.
8. Furniture and hospitality requirements — define whether the stand needs quick discussion areas, private meetings or hosted seating.
9. Organiser approvals — submit structural drawings and required documentation according to the current WTM and ExCeL exhibitor instructions.
10. Installation and handover schedule — work backwards from the organiser's confirmed move-in timetable rather than assuming previous-year build dates.

Starting with these decisions reduces late design changes and makes quotations from stand contractors easier to compare.

Get Custom Booth Design Support for WTM London 2026

Planning to exhibit at WTM London 2026? Share your stand size, number of open sides, floorplan, brand guidelines, meeting requirements and key display needs with Booth Fabricators.

The team offers a free 3D booth design and proposal so the stand concept can be reviewed before production planning begins.